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THEY Produce began in 2004 in Vancouver Canada after Owner/Producer Gina Hole Lazarowich started producing her own photo shoots as a Photographer and Artist Rep at her Agency, THEY Representation. Since then Gina expanded to open her Film production company THEY Film and has directed her first feature length documentary.



With 3 decades of experience in feature film & advertising as a producer, and formerly a makeup artist in film, fashion & for celebrities, Gina’s career in creating and producing every aspect for the visual medium has been her signature. Most recently Gina turned to directing, as well as producing her first feature length documentary, KROW’S TRANSFORMATION, where she won ‘Best Documentary’ at the EMIFF in Spain, opened the 27th Annual Raindance Film Festival in London and won ‘Audience Favorite’ at the Palm Springs LGBTQ Film Festival. Gina also won the title of ‘Best Director’ for the Docs Without Borders Film Festival in the US. She has produced for over 17 years with current projects like the multi award-winning shorts, TOM and GRANT, ODD GIRL & associate producer for the WHISTLE film. Gina is currently writing a semi-autobiographical feature film titled, 1977.

THEY Produce is honored to have been interviewed & featured in PRODUCTION PARADISE:

View here.

A partial list of clients we have enjoyed working with: